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Baby Monkey

Your Impact

With your help, we can make a difference together!

1 million people are demanding the stop of animal testing are you one of them?

We donate to Cruelty-Free International to end animal experiments worldwide. They do this by investigating and exposing the reality of life for animals in laboratories. They challenge decision-makers to make a positive difference for animals. And  champion better science and cruelty-free living. Learn more about Creulty Free International below.

What we are fighting for


Animal testing for household products

Across Europe, countless animals such as rabbits, hamsters, rats and mice continue to suffer and die in household product testing. They are injected, gassed, force-fed and killed to test the ingredients that go into everyday household products such as washing up liquid, air fresheners and dishwasher tablets.

hugging dog

Global dogs campaign

Across the UK, thousands of dogs are trapped in laboratories. They live in small cages, which restrict their movement, and are often not allowed outside.

Dogs in UK laboratories are most commonly used in ‘poisoning’ or toxicity tests, where they are force-fed or injected with drugs, pesticides and weed killer. Mothers have their pups taken from them at just weeks old.

animals on grass

An end to cruel cosmetics

Traditionally, animals have been used in painful tests to demonstrate that cosmetics are effective and safe to use. Yet transferring the results of animal tests to humans has proven to be problematic and misleading in many cases.

Instead, safety can be assured by using approved tests that do not use animals, and by sticking to the many combinations of existing ingredients that have already been established as safe for human use. 

Dogs on a Bench

How we give

For every £3 we make we give £1 to Cruelty-Free International 

Each country has a different starting point. Some have an extensive existing animal testing system with many vested interests but are open to considering a different direction. Others are still developing safety testing and research and are open to the best new approaches. Cruelty-Free International constructively with politicians and regulators to give genuine hope for change for animals. As a result, we dedicate at least one-third of our annual net profits to Cruelty-Free International. You can learn more by clicking the button below.

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